New York (CNN Business)Tesla wants to convince more customers to buy its Autopilot upgrade.
The company just cut the price of its “Enhanced Autopilot” package by $1,500 for qualifying customers. The driver assistance features include automatic parking, lane change help and traffic-aware cruise control.
Tesla customers who don’t already have Enhanced Autopilot and have never partaken in a free trial of the service are eligible to test it at no charge for 30 days. For a week after the trial, they they are eligible to receive the upgrade for $5,500 instead of $7,000, the company said in a recent blog post. The news was reported earlier by tech blog Electrek.
