Hong Kong (CNN Business)Starbucks is having to defend its marketing strategy in China — and all because of a cat cup.
The company released a limited edition “Cat Paw Cup” in China this week, a double-walled tumbler with an interior shaped like a cat’s paw. When a drink is poured into it, the paw shape becomes apparent.
Customers went gaga for the quirky products. An unspecified number of them went on sale Tuesday, priced at 199 yuan each ($30). They sold out in less than a day. Videos emerged of people brawling in Starbucks stores to get their hands on one.
