YouTube burnout is real. Creators are struggling to cope

129 ‎مشاهدات Leave a comment
YouTube burnout is real. Creators are struggling to cope

New York (CNN Business)For eight years, Kati Morton, a mental health expert, has used YouTube to discuss sensitive issues ranging from eating disorders to anxiety. But Morton’s own well-being took a hit from the demands of her work on the platform.

At one point, she was uploading videos five times per week while maintaining her day job as a therapist. When balancing the two became too tiring, the 36-year-old quit her job to focus on YouTube full time (though she still has a small private practice). That helped for awhile, but then the exhaustion came back. She felt irritable, tearful and on edge — all of which she realized were signs she wasn’t taking care of herself.
“I had written my first book, and I was still uploading two videos a week at this time,” Morton, who has 830,000 YouTube subscribers, told CNN Business. “My therapist was like, ‘You need a vacation, like a real vacation.'”