The world’s largest consumer goods companies have a big problem: The plastic waste that piles up in landfills and oceans has their corporate logos all over it.
To try to fix it, they’re increasing recycling efforts, sponsoring beach cleanups and switching up packaging materials, among other things. The most radical effort, though, is also the hardest to pull off: Get consumers to switch from single-use to reusable packages.
It may seem impossible, but Procter & Gamble, Unilever, Nestlé, Clorox and PepsiCo are all trying it out, thanks to Tom Szaky.
