(CNN) — These days, you can customize your car, your house and your clothes. So why not your favorite sweet?
Inside, you can build the KitKat of your dreams and watch it harden before your eyes thanks to a blast of liquid nitrogen.
Place your order
A row of personalized KitKats.
Courtesy Nestle Japan
Like a Willy Wonka Factory for KitKats, guests can use a touchscreen pad to make their dream candy, choosing from five types of chocolate for the base.
The chocolate options include basics such as milk chocolate alongside wild card flavors such as matcha or a strawberry-flavored white chocolate.
The nine toppings are marshmallow, pineapple, cranberry, mango, green raisin, almond, cashew, macadamia and shredded coconut. Each bar will set you back about US$6-9.
Can’t decide? Try the chef’s selection, where the chocolatier suggests the perfect toppings to pair with your base chocolate of choice — just like a wine pairing at a posh restaurant.
New York City has dozens of ice cream shops that are offering all kinds of crazy cold treats, from elastic ice cream to flash frozen sundaes.
For example, If you love matcha chocolate the chef might recommend marshmallow, cranberry and coconut as toppings.
There’s even an ultra-luxe “all topping” version where you can try all nine garnishes on offer. That’s the priciest possible menu item at ¥2,050 ($18).
You’re invited to “Have a Break’ and enjoy your KitKat in the store, but you can also pack them up as souvenirs.
More than 300 flavors
If Willy Wonka went to a train station, this is what might happen.
Courtesy Nestle Japan
Originally introduced in 1935, KitKats are essentially chocolate-covered wafers.
Though first launched in London by Rowntree’s confectionery, they’re now produced by Nestle, a Swiss company, in the UK and HB Reese Candy Company in the US.
In the US, one of KitKat’s most successful jingles was “Give Me a Break,” with the sound of the two pieces of the bar breaking down the center to make it easier to eat.
These sweet treats made their way Japan in 2000, where the market ushered in quirky new variants.
One reason behind the candy’s eternal popularity in Japan is that in the Japanese language “KitKat” sounds similar to “kito kato,” which means “to surely win.”
