(CNN)Panic over needles found in strawberries in Australia has provoked fury from politicians and fears for the country’s multi-million dollar fruit industry.
At least 100 reported cases of needles in fruit have been reported across the country, though many are thought to be “hoaxes or copycat events,” according to the government.
Concern that local farmers will suffer as a result of the needle scare as consumers turn away from the popular fruit has prompted a viral, grassroots social media campaign urging Australians to #SmashAStrawb to support local growers.
