{"id":24223,"date":"2018-12-04T05:22:58","date_gmt":"2018-12-04T05:22:58","guid":{"rendered":"http:\/\/qatar-news.org\/qatarnewsEn\/?p=24223"},"modified":"2018-12-04T05:22:58","modified_gmt":"2018-12-04T05:22:58","slug":"ikeas-new-strategy-smaller-stores-and-sometimes-no-meatballs","status":"publish","type":"post","link":"https:\/\/qatar-news.org\/qatarnewsEn\/?p=24223","title":{"rendered":"Ikea&#8217;s new strategy: Smaller stores and sometimes no meatballs"},"content":{"rendered":"<p class=\"zn-body__paragraph speakable\"><cite class=\"el-editorial-source\">New York (CNN Business)<\/cite>Ikea is ditching its famous Swedish meatballs and cavernous blue-and-yellow stores to crack big cities. <\/p>\n<div class=\"zn-body__paragraph speakable\">The company announced on Monday that it will open up a 17,530 square-foot showroom on Manhattan&#8217;s Upper East Side next spring.  The store highlights a different approach for Ikea, which has relied mostly on sprawling 300,000 square-foot stores where customers traverse a labyrinth of aisles full of sofas, cabinetry, appliances an knick-knacks, and can stop to refuel in the food court. <\/div>\n<div class=\"zn-body__paragraph speakable\">Ikea is overhauling its strategy in order to adapt to the growth of online shopping for affordable<strong> <\/strong>housewares and furniture. Competition from players Amazon (<a href=\"https:\/\/money.cnn.com\/quote\/quote.html?symb=AMZN\" target=\"_blank\">AMZN<\/a>), Wayfair (<a href=\"https:\/\/money.cnn.com\/quote\/quote.html?symb=W\" target=\"_blank\">W<\/a>), Overstock.com (<a href=\"https:\/\/money.cnn.com\/quote\/quote.html?symb=ostk\" target=\"_blank\">OSTK<\/a>) has stiffened, while places like the Container Store (<a href=\"https:\/\/money.cnn.com\/quote\/quote.html?symb=tcs\" target=\"_blank\">TCS<\/a>) and Williams-Sonoma (<a href=\"https:\/\/money.cnn.com\/quote\/quote.html?symb=WSM\" target=\"_blank\">WSM<\/a>) have squeezed Ikea on smaller home decorations. Target (<a href=\"https:\/\/money.cnn.com\/quote\/quote.html?symb=tgt\" target=\"_blank\">TGT<\/a>) has also made a play for kitchen and bathroom purchases online. <\/div>\n","protected":false},"excerpt":{"rendered":"<p>New York (CNN Business)Ikea is ditching its famous Swedish meatballs and cavernous blue-and-yellow stores to crack big cities. The company announced on Monday that it will open up a 17,530 square-foot showroom on Manhattan&#8217;s Upper East Side next spring. The store highlights a different approach for Ikea, which has relied mostly on sprawling 300,000 square-foot&hellip;<\/p>\n","protected":false},"author":10,"featured_media":24224,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-24223","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-world_news"],"_links":{"self":[{"href":"https:\/\/qatar-news.org\/qatarnewsEn\/index.php?rest_route=\/wp\/v2\/posts\/24223","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/qatar-news.org\/qatarnewsEn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qatar-news.org\/qatarnewsEn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qatar-news.org\/qatarnewsEn\/index.php?rest_route=\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/qatar-news.org\/qatarnewsEn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=24223"}],"version-history":[{"count":0,"href":"https:\/\/qatar-news.org\/qatarnewsEn\/index.php?rest_route=\/wp\/v2\/posts\/24223\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/qatar-news.org\/qatarnewsEn\/index.php?rest_route=\/wp\/v2\/media\/24224"}],"wp:attachment":[{"href":"https:\/\/qatar-news.org\/qatarnewsEn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=24223"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qatar-news.org\/qatarnewsEn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=24223"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qatar-news.org\/qatarnewsEn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=24223"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}